UGC *
Travel *
Content Strategy *
UGC * Travel * Content Strategy *
Hey, I’m Sarah
📍Cologne, Germany
“For years my job was watching how people actually use things, and listening to how they talk about it afterwards.
That is where a script starts for me. Not with the product. With the person using it.”
Somewhere between Millennial and Gen Z
Founder & Digital Strategist
Tech & Media Background (PhD in Human Computer Interaction)
Frequent Traveler & Foodie
Bilingual (German 🇩🇪 / English 🇺🇸)
Exploring AI and Productivity Tools
Currently on a fitness & health journey to find movement that sparks joy and healthy meals that nourish my body
brands I worked with
UGC Examples
Meditation App
Green Screen // GER
Walk & Talk // EN
Tech Gadget
Audio Trend // EN
Skincare
What I can do for you
Storytelling built around a real pain point, not a manufactured one.
Bilingual, German and English. On camera, in voice-over, or both.
Services
Organic UGC videos
Paid ad content
Hook Pack — one script, 4–6 filmed hooks
Concept & script only
Travel & lifestyle photography
Monthly retainers
ADD ONS:
Raw footage · Multiple aspect ratios · Drone Footage · Rush fee (within 24-72 hours)
Formats
Which format a product needs depends on the product, the audience, and the message. These are the ones I create the most.
Talking to camera — testimonials & reviews · how-to & explainer · walk-and-talk
Product-led — product showcasing · unboxing · green screen · in-use
On location — travel & lifestyle · day-in-the-life · cinematic
Not sure which fits? That's the part I like working out.
TRAVEL UGC
Airbnb
Kaua’i, Hawai’i
// EN
Lisbon, Portugal
Suba
// EN
Berlin, Germany
Madeira, Portugal
Savoy Palace
Grand Hyatt
// EN
// EN
My work Process
1. Strategy & Scope
We align on concept, deliverables, and timeline. Whether you bring a fully-formed creative brief or just a product and a rough direction, I start with how people actually use the product and how they talk about it afterwards. Every brief gets that pass, not just a read-through. We lock it in with a contract that covers scope, usage rights and payment terms.
2. Concept & Script
I develop the hook, structure, and messaging — grounded in trend research and your target audience, not a generic template. Sent to you for approval before filming begins.
3. Production & Edit
Filming and editing happen within the agreed window. You get the cut for review via a secure cloud link.
4. Review & Delivery
One round of basic revisions is included (audio, pacing, effects). Final files are delivered once the version is approved.
UGC, Travel & Product Photography
Let's create some fun and magic!
Let's create some fun and magic!
Not quite Ready for Black Friday or the holidays?
I got you.
Starter
2 Video (30-60 seconds)
2 Hook variations per video
Perpetual organic usage
Paid usage rights until the end of the year
1 round of revision per video included
4 lifestyle/product photos
Growth
4 Video (30-60 seconds)
2 Hook variations per video
Perpetual organic usage
Paid usage rights until the end of the year
1 round of revision per video included
8 lifestyle/product photos
Partner
6 Video (30-60 seconds)
2 Hook variations per video
Perpetual organic usage
Paid usage rights until the end of the year
1 round of revision per video included
12 lifestyle/product photos
All packages are fully customizable. Reach out for all my rates.
Work with me!
“Send me the brief. Or the vague idea.
We will create something good together!”